WebQuestion: Chapter 10 discusses McGuire's psychological motives. Which of these motives might lead consumers to be influenced by the "Share-A-Coke" Campaign? Explain your answer (100 words or less). McGuire's motives: Cognitive preservation motives, Cognitive growth motives, Affective preservation motives, and Affective growth … Webo Cognitive growth motives o Affective growth motives o Affective preservation motives d. Types of Motives • Cognitive Preservation Motive o Need for Consistency (Active, Internal) Desire to have all parts of self consistent with each other o Need for Attribution (Active, External) Desire to understand the reason for what is happening to us o Need to …

2 cognitive growth motives 2 cognitive growth motives

WebThere are four main categories of motivations that each have four sub-categories: cognitive preservation motives (consistency, causation, categorization, cues), cognitive growth motives (independence, novelty, teleological, utilitarian), affective preservation motives (tension reduction, self-expression, ego defense. reinforcement), and ... WebCognitive development is a field of study in neuroscience and psychology focusing on a child's development in terms of information processing, conceptual resources, perceptual … goldplast arcisate

McGuire

Webthe need for independence and individuality is a characteristic of the American culture -one of McGuire's 16 motives -cognitive growth motive. need for stimulation (active, external) people often seek variety and difference out of need for stimulation -one of McGuire's 16 motives -cognitive growth motive . Web• There are four foremost categories of motivations that each have four sub-categories: cognitive preservation motives (constancy, action, classification, cues), cognitive growth motives (independence, innovation, teleological, utilitarian), affective protection motives (tension lessening, self-expression, ego defense. strengthening), and ... WebA fairly detailed set of motives used to account for specific aspects of consumer behavior. Cognitive Preservation Motives. -Need for Consistency (active, internal) -. Need for Attribution (active, external) Attribution Theory. -Need to Categorize (passive, internal) -Need for Objectification (passive, external) Cognitive Growth Motives. headlights for ford focus 2014